http://blog.multimediamarketing.com The Marketing Resources Blog Mon, 11 Jan 2010 22:36:14 +0000 http://backend.userland.com/rss092 en Marketing Knowledge http://blog.multimediamarketing.com/marketing-knowledge/marketing-knowledge-section/ Despite the many benefits of Integrated Marketing Communications (or IMC); there are also many barriers. Here's how you can ensure you become integrated and stay integrated - 10 Golden Rules of Integration. (1) Get Senior Management Support for the initiative by ensuring they understand the benefitsof IMC. (2) Integrate At Different Levels ... http://blog.multimediamarketing.com/marketing-knowledge/marketing-communications/golden-rules/ How do we communicate? How do customers process information? There are many models and theories. Let's take a brief look at some of them. Simple communications models show a sender sending a message to a receiver who receives and understands it. Real life is less simple - many messages are misunderstood, ... http://blog.multimediamarketing.com/marketing-knowledge/marketing-communications/communications-theory/ Despite its many benefits, Integrated Marketing Communications, or IMC, has many barriers. In addition to the usual resistance to change and the special problems of communicating with a wide variety of target audiences, there are many other obstacles which restrict IMC. These include: Functional Silos; Stifled Creativity; Time Scale Conflicts and ... http://blog.multimediamarketing.com/marketing-knowledge/marketing-communications/barriers-to-imc/ A Marketing Information System is basically a way of regularly gathering and giving helpful marketing information to the right people at the right time. The key element is knowing what kind of information is needed by whom and when. Information needs, information sources and information costs change over time and so a ... http://blog.multimediamarketing.com/marketing-knowledge/market-research/marketing-information-systems/ Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps them move through the various stages of the buying process. The organisation simultaneously consolidates its image, ... http://blog.multimediamarketing.com/marketing-knowledge/marketing-communications/benefits-of-imc/ Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the ... http://blog.multimediamarketing.com/marketing-knowledge/marketing-communications/what-is-imc/